One of the most enjoyable endeavors that I have embarked upon in 2010 which I have not been able to give it’s proper credit (mainly since I was busy and shy) has definitely been the opportunity to co-host the web TV show Rad On The Web with the producer and co-host of the show and many other shows including Press Pause and Cranky Geeks, Carlos Rodela (@onawa).
I was always rather hesitant and shy about even ever being on a web TV show for any reason; but very many thanks to the ever gorgeous and brilliant Laura Stirling Joffrion (@laurastirling) who has become a dear friend that happens to also be a prolific PR professional, yours truly was approached shortly after Laura and I met at the Napa Valley Tweetup last year to consider joining the show to fill the really big shoes of Neha Tiwari (@nehalia). The gorgeous and equally tech savvy and knowledgeable Neha was approached by JustinTV to be the project manager of production in January and has worked for CNET amongst other endeavors and was unable to continue with Rad On The Web.
For the show itself, Carlos and I scour the web beforehand and try to present the audience with reviews of websites that may otherwise go unseen in a refreshingly candid and fun way. The websites are usually in alpha, beta or may just be sites you miss and we try our best to connect audience with useful subjects and deals as well.
The experience as a whole has been a great learning experience as it is always good to be researching and staying current with the work of others as there is always something to learn and absorb since no one ever truly knows everything and further the work of others is always humbling, motivating and inspiring - and this should always be true for every one of us. Even more importantly, it’s personally been very gratifying to be able to support the community of entrepreneurs, engineers, designers, marketers, developers and so on that make up this crazy world of tech and startups worldwide. Every project whether it be small or large, non profit or for profit or even just a hobby or blog that we all encounter and the few that we do get to review is the product of someone or a team of someone’s love, at times money and labour and to be able to support their efforts in even the smallest way is always fulfilling.
Thirdly as a professional, it’s allowed me to shed some stage fright and explore the not so new medium of media available on the web for inspiration on valid more accessible and cost-effective alternative avenues for businesses to take advantage and really be able to connect with their markets. Taking stock of the landscape, it’s truly eye opening to see the plethora of broadcasting options becoming more and more available to a brand or even just an individual to truly take advantage of the access the web allows to any number and varietal of potential interested audiences.
Web tv shows
User generated media
Employee generated media
Web radio via sites like BlogTalkRadio
Screenshot tutorials via sites like Screencastr
The list truly goes on and on. Content remains king and with the right opportunities and options matched with the right message, copy and creative married with the right marketing and PR story you could easily reach a broad audience and potentially become the next big viral campaign to sweep across the internet and land on major publication’s front pages. Or at the very least, you could communicate via your website to your customers in a more personal manner and provide value as experts or customer service champions and so on. At no other time have so many vehicles for communicating externally been so close at hand. As I take a look around, it’s hard to ignore that many, if not most new media marketer’s have definitely adopted (dare I suggest early) the web broadcast tools available and have begun creating content for their companies, clients, customers and personal brands in a trend that has already become a standard with the help of YouTube, digital cameras and Flip cameras for well over 5 years now and it may be the right time to collaborate and boost your customer acquisition and customer relationship marketing strategies and to also just have fun connecting with the world while you’re at it.
Alas, I end my digressions with the embedded Mevio Network reel of the edited versions of Rad On The Web which are also available on a per episode basis at http://radontheweb.mevio.com The show itself is on a bit of a hiatus as we sort out schedules and as Carlos works on next steps, but I will do my best to inform of any updates about this show in particular or others for that matter. We actually also taped our shows in real time over a JustinTV livestream including the 30 minutes or so of prep time with the green screen at http://justin.tv/radontheweb. You can still visit that JustinTV url to see the taped versions of our raw unedited taping if there’s any interest in that at all. Previews of interviews I had taped but that never aired might also make its way to this blog as well at some point.
I apologize as this site is still vastly under construction as I make my decisions as to how content should be organized and curated with my limited spare time, so please bear with me. And in the meantime, I hope you enjoy the reel some and have a great start to the Memorial Weekend!
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